Pulse is the AI-powered feedback and evaluation platform. Build any survey or AI interview, launch it to anyone, and let Basira turn every answer into a live report — in Arabic and English.
Growth is the lowest dimension at 64.
157 interviews mention unclear career paths.
Publish career paths for store roles.
Flexible in. Flexible out. AI in between.
Pulse brings every feedback input into one place — then Basira reads it, scores it and fills the reports and dashboards you designed.
Surveys in one tool, interview notes in another, spreadsheets and past reports in shared drives. By the time someone reads it all, the moment to act has passed. Pulse closes the gap between collecting feedback and acting on it.
From a blank template to a finished report in three steps. The last one runs itself — and waits for your review before anyone sees it.
Surveys, AI-guided voice or chat interviews, or both. Start from a ready-made template or let Basira draft one. No technical skills needed.
Send to employees, customers, suppliers or anyone by email, SMS, WhatsApp or link. Track participation live, with automatic reminders.
Basira reads every answer, transcript and uploaded file, then fills your report with scores, themes and actions. You review it first.
Choose the scores, charts, themes and recommendations you need and build dashboards around your own KPIs. When responses arrive, Basira fills every widget — and keeps it current.
Every score, theme and recommendation in a Pulse report links to the answers and transcripts behind it. Two clicks take you from a chart to the words people actually used — without ever breaking anonymity.
A falling score on its own is a question. Basira answers it with the responses, transcripts and uploaded files that moved it — and a next step you can approve.
Score against target and last cycle, with the trend that tells you where it’s heading.
Basira breaks the gap down by group and cross-checks it against the files you uploaded.
A specific action with its confidence, expected impact and a named owner.
Late cold-chain deliveries in the Western region drive most of the gap.
Open a performance improvement plan with Gulf Cold Chain Co.
Live participation, Basira’s recommended actions and themes across every use case — ranked by what needs you first, with the evidence one click away.
Basira has read every survey answer, interview transcript and uploaded file in your workspace. Ask a question and get the answer with the numbers and quotes behind it — in Arabic or English.
Surveys, transcripts and documents. Every reply cites the sources it used.
Why a score moved, which group moved it, and what would change it.
Groups smaller than five are never broken out. A manager only hears about their team.
Basira does the reading, the scoring and the drafting. Publishing a report and assigning an action stay with a named person — every time.
Nothing is published, shared or assigned until a named person reviews it. Reports, actions and interview summaries included.
See the answers, quotes and file rows Basira used, its confidence, and what would change the answer — before you decide.
Approvals and edits are written to the audit log, and the next pulse shows whether the action worked.
Five areas of feedback, one set of templates, reports and AI. Built for HR, customer experience, product, procurement and executive teams in mid-size and large organizations — private and government.
Pull audiences from your HR and CRM systems, bring in documents from shared drives, and reach people wherever they are — email, SMS, WhatsApp, link or QR code.
Your data is stored in Saudi Arabia, and the database keeps each company’s data apart. Anonymity is enforced by the platform, not by policy. AI features send the content they need to OpenAI and, through the Qiyas AI service, to Groq, which process it outside the Kingdom — and your responses are never used to train AI models that serve other customers.
The database, uploaded files and backups are kept in Google Cloud’s Dammam region.
Results for groups smaller than five are never shown — not even to admins.
HR, managers and executives each see exactly the results in their scope.
Basira removes names, IDs and phone numbers from comments and transcripts before analysis.
TLS in transit and encryption at rest. AI processing by OpenAI and Groq happens outside the Kingdom.
Every publish, approval and change is recorded with who made it and when.
Most teams launch the same day. Pick a ready-made template or let Basira draft one from your goal, import your audience from Excel or your HR or CRM system, and send it by email, SMS, WhatsApp or link.
A short conversation run by Basira, by voice or chat, in Arabic or English. It follows the topics you set, asks natural follow-up questions and turns each transcript into themes, sentiment and quotes. You can combine it with a survey in one experience.
Yes. Upload Excel and CSV files — past evaluations, delivery logs, ticket exports — into the Data Hub, and Basira uses them as evidence alongside the responses when it fills your reports.
You choose per template: anonymous, confidential or named. In anonymous campaigns, results for groups smaller than five are never shown, and names and IDs are removed from comments before analysis.
No. Scores are calculated from the answers. Basira writes summaries, finds themes and recommends actions — and a person reviews every report and approves every action before it is shared or assigned.
In Saudi Arabia: the database, files and backups are kept in Google Cloud’s Dammam region, and the database keeps each company’s data apart. AI features send the content they need to OpenAI and, through the Qiyas AI service, to Groq, which process it outside the Kingdom. Your data is never used to train AI models that serve other customers.
Flat monthly plans sized by responses per month. Yearly billing includes two months free. AI credits for interviews and file analysis are included in each plan, with top-ups available.
Build the template, pick the audience, and let Basira do the reading. Every voice, measured.
14 days, no card required. Your Pulse workspace is ready as soon as you confirm your email.
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